Who is Rashaad?

Rashaad ain't no cartoon. He's the voice of every kid who felt overlooked, slept on, or counted out. In 2025, while the world is chasing clout and algorithms, Rashaad moves different. He's quick witted, sharp and impossible to box in - a rabbit with an attitude, ears up to the streets, always plotting his next move.

Rashaad represents it all - the grind, the setbacks, the bouncebacks, the flex when you finally get it right. He's the quiet and curious kid who flipped doubt into design, pain into passion, and came out stronger, and fresher than before.

When you wear his brand, you're not just rocking a logo - you're saying just like Rashaad you're unbothered, undefeated and unforgettable.

Fall into the rabbit hole of expression.